In e-commerce, a corporate blog has become part of the good tone of corporate communication. If you don’t regularly provide your target group with relevant inputs, we’ll quickly forget.
It is not without reason that a B2B blog increases the visibility and reputation of a company and thus ensures both the retention of the existing customer base and the acquisition of new business partners. In this article, we give you five tips on which strategies in content marketing with the help of a blog are particularly promising.
1. Post Regularly
Research by marketing analysts shows that in 2019 around 82 percent of all surveyed companies that regularly published blog posts were able to generate a positive return on investment from their inbound activities (source: Hubspot.com ).
Now, however, you don’t have to constantly come up with new blog topics. An efficient online marketing strategy for regular blog posts is the utilization of existing posts in other formats, for example in a series of posts on a general topic.
Keep content that brings a lot of traffic always up to date and check regularly whether the embedded media such as infographics, podcasts, explanatory videos are still up to date and any links still work.
The regular publication and updating of blog posts help to attract interested readers and to retain potential new customers. It also signals to any search engine that something is running on your website and that the page is always up to date .
Monitor your blog stats and pay attention to reader comments. This helps to find subject areas that perform well and are well received.
2. Use Visual Content
Visual blog marketing offers many advantages: Graphics, photos, tables, diagrams, and video clips help your business partners and interested readers to better understand processes and absorb information better .
Infographics make blog posts much more attractive and understandable. Furthermore, diagrams and graphics create visual hangers. These can be easily shared on the usual social media channels and thus provide additional visibility .
Content in the form of photos and videos also helps to generate traffic via image search engines. Instagram, Google or Bing image search or YouTube are great attention enhancers that help your blog content to be shared more often than text-only posts.
3. Choose The Right Time
Business blogs are mostly read in the morning because most blog readers are morning people: they come to the office and find out about current trends before the day’s business begins.
This means that blog posts that are published in the morning have a better chance of reaching your target group and generating attention. However, these are only empirical values, which – depending on the respective branch – can also differ.
The optimal blog times can be very different for each target group. The following also applies here: Analyze your blog statistics according to the traffic volume; this helps determine the best times for your B2B blogs.
4. Create Relevant Content
The most important rule in blog marketing is: Your B2B blog is not a marketing channel or a press office that reports on your product or company innovations. Always remember what your customers and readers expect: well-founded content that offers real added value in everyday business life:
- Trends in your industry
- Instructions and advice
- Strategies, tips and tricks
Relevant content is an important asset for your e-commerce today and should, therefore, be the basis for success in online marketing. But what could a well thought out content marketing strategy for your corporate blog look like?
Make sure that your B2B blog is perceived as a content center. A feedback channel – e.g. B. a comment function – provides the perfect basis for bundling specialist skills. Quickly answered questions on your blog are worth their weight in gold. Such a channel ensures authenticity and positions you as an expert.
A B2B blog is an indispensable tool in e-commerce today. Professional blog marketing strategies do not focus on the channel, but on the content, because what good is a blog if it does not offer relevant content?
Last but not least, a B2B blog offers many opportunities to show your company from a personal and human side. Give your B2B company a face in the truest sense of the word – with personal statements on current topics in your field and your industry.
5. Spread Content Through Social Media Channels
Even a high-quality B2B blog doesn’t market itself. Only a small proportion of interested readers find their way to your blog website. Therefore the following important tip: Generate sites for potential readers.
This is the easiest way to do on social media. Social media posts should be viewed as an extension of the reach that new people can reach.
Develop a social media strategy and plan how you can put your posts with the right content online at the best times of the day on the various platforms.
To sum up: Pay attention to relevant content that appeals to your business partners and customers – they are the key to the success of a corporate blog.
Continues to be one of continuity – nothing pushes your readers more than from an abandoned blog, the latest contribution dates back months. Don’t forget to market your blog, because readers don’t come by themselves.
Recycle your content over and over again without repeating yourself. Create new content formats. Graphic elements generate more attention than endless text deserts.
Link your B2B blog with social media channels and thus provide more reach, interaction, and traffic. If you take all of this into account, you can be sure of success in blog marketing .