The type of marketing that we choose will depend on the product and the needs of the client, also, of course, to what is our aspect as professionals. Knowing all of them is the first step to be as versatile as possible in an increasingly demanding world. In this article, you can read the types of Digital Marketing.
Internet has revolutionized the way of buying, and therefore, of doing marketing. Digital marketing, in a few years, has become the way to reach our consumers. Professionals have to learn by speed adapting to a market that has only just begun.
Digital Marketing Types
It is difficult to find a “pure” strategy analyzing marketing campaigns, and better so, because normally what is intended is to choose the best or most appropriate of each of them for our product or service. Even so, we are going to conceptually review the different marketing types that exist, always being aware of the permeability of each one of them.
It is a strategy that has been gaining strength in recent years as it aims to be the user who approaches the brand and not the other way around. With this, what we are trying to do is attract the consumer through value propositions that make sense to them.
In a world saturated with advertising, this technique has a double advantage: on the one hand, we do not invade the digital space of the person and, on the other, we can respond to needs before, even if they become clients.
The Most Used Methods are:
- Content Marketing
- Permission Marketing
- Humanized Marketing
It is the set of strategies that are carried out through social networks. But it is not that it consists of uploading to your Instagram profile a product that you are selling. it is much more than that, and a little more complicated.
A good marketer specialized in social networks must take into account the vastness of variables such as the type of content according to the social network, when are the times when our target navigates through it, what types of actions do they want to be carried out. Finally, establish a meaningful action plan that can be interactive with the public.
Some Strategies are:
- Reputational or institutional marketing
- Influencer Marketing
- Mobile Marketing
- Facebook Ads or Instagram Ads
Relational Marketing is the conglomerate of actions that a company carries out to build a positive and lasting relationship (be it redundancy) with the customer. All efforts are focused on the sale being perceived as a mutually beneficial action and in this way the user becomes a fan of the brand or promoter .
It is a type of marketing that is planned in the long term since the idea is to gain notoriety until becoming an authority in the sector. We can find certain similarities with the traditional business, which sought to create personal and trustworthy relationships with its clients, always attending to its specific needs and emphasizing the quality of the product. Who has not felt a certain unease when he went to a hairdresser who was not his usual one? This feeling of loyalty is what is wanted.
Some of the Most Effective Techniques to Perform Relationship Marketing:
- E-mail Marketing
- Direct Marketing
- Buyer Persona
- Affiliate Marketing
Being able to viralize a campaign to reach as many consumers as possible is the dream of (almost) any advertising professional.
It is not a new strategy, but it is true that given the tools that the internet offers us, but rather simpler, it is true that it can reach many more people. What is intended is that it is the users themselves who, sharing the content with their contacts, spread the campaign, and therefore, the brand, getting to have greater exposure and influence.
It is unknown why some campaigns are viral and others are not, although now, thanks to studies in neuromarketing, we can get an idea: they always appeal directly to the person’s emotions and ideas. Still, it is something that many brands claim and few achieve. And is that the human being is extraordinary.
Methods Used in Viral Marketing:
- Guerrilla marketing
- Video Marketing
- Undercover Marketing
It is a marketing practice aimed at generating a response from the user and in which the advertiser only pays for it.
It is focused on the objectives that the company has, be it these sales, subscriptions, followers or traffic, so all the content has to be very well-aimed at the specific audience since, otherwise, we would be investing our resources badly for so much time like money.
It is a type of marketing in which the company only pays for the results, so at this point, measurable action plans and continuous feedback at each stage are essential.
Most Used Methods:
- Google Ads
- Metrics (CPC / CPL / CPM / CPA)
- Landing page
We have tried to organize and summarize the types of marketing most used in the digital world. As we have already mentioned, it is important to attend to the reality of the company to choose one or the other strategy, but, knowing them all, this choice will be much easier for you.