Traditional Marketing vs. Digital Marketing: What’s The Difference?
Traditional marketing vs. Digital marketing: what’s the difference between the two and which one is best for your brand? Choose the right form of marketing and lead your brand to success. I help you decide whether digital or traditional marketing.
What Is Traditional Marketing?
Traditional marketing, includes traditional channels such as billboards and print media. Think about TV spots and Coca-Cola advertising.
Until the internet came out in the 90s, traditional marketing was pretty much the only form of marketing.
What Is Digital Marketing?
Digital Marketing uses digital, online-based channels such as websites and social media as tools to promote products and services.
If you use social media, you will know the popping ads very well. This is digital marketing.
Traditional Marketing vs. Digital Marketing: What’s The Difference?
The biggest difference between digital and traditional marketing is the medium through which the target group encounters an advertisement. While traditional marketing uses traditional offline media such as magazines and newspapers, digital marketing uses digital online media such as social media or websites.
Of course, traditional marketing doesn’t mean it’s old-fashioned. Traditional marketing still plays an important role in people’s and companies’ lives as more and more people want a break from the digital world.
The immersive experience of impressive TV advertising and the tactile feel of a magazine like Rolling Stone are as important now as they were 20 years ago, as they leave a lasting impression on your memory. You unconsciously tie yourself emotionally to her brand, which means that she is always in your consciousness.
Digital marketing is as important as traditional marketing, if not more so. Digital marketing uses everything you do on the internet every day to reach you.
If you google vacation ideas for your next weekend getaway, it’s very likely you’ll see a personalized Sky Scanner ad shortly after.
For most people, using the internet for several hours a day is part of everyday life. Digital marketing takes advantage of this by cleverly incorporating advertising messages across all digital channels.
Which Form of Marketing Should You Use?
The key to a great marketing campaign is finding the right balance between traditional and digital marketing. In 2020, digital marketing is the yin to yang of traditional marketing. Both play an important role in a marketing strategy. Their effect is even enhanced if they are used in harmony.
Take Guinness, for example. Their commercials are notorious for their unique and strong film art. Even 20 years later, the Guinness “Surfer” campaign from 1999 is one of the best commercials of all time . But despite this legendary status, Guinness has to keep up with the times and incorporate digital marketing into its strategy so that they don’t miss out on huge advertising opportunities.
In order to reach a broader and younger target group, Guinness recently expanded its marketing horizon by producing video content that was specially designed for Facebook and Instagram. Instead of simply reissuing their TV spots, the videos of their campaigns were specifically tailored to Facebook and Instagram and addressed the target group they had in mind.
The result was a visually stunning and impressive social media campaign about the Compton Cowboys and their love for their horses. Absolutely hip and divisible feed for Instagram.
Let’s take a closer look at where the differences between digital and traditional marketing lie and what advantages and disadvantages they have.
Traditional Marketing: Advantages and Disadvantages
With the advent of social media, traditional marketing is often underestimated by marketers. However, traditional marketing is still present in the everyday life of consumers. If you have the budget for magazine and TV campaigns, your money might be well spent there.
Traditional Marketing Channels Include
- Outdoor advertising (billboards, films on buses / taxis, posters, etc.)
- Broadcasting (TV, radio etc.)
- Print (magazines, newspapers etc.)
- Letter mail (catalogs etc.)
- Telemarketing (calls SMS)
- Window displays
Advantages and Disadvantages of Traditional Marketing
Advantages of Traditional Marketing
Effective and Easy to Understand
A visually striking billboard or impressive TV advertising are part of everyday life for most people. They are easy to understand and often entertaining.
Printed Advertising Materials are Long-Lasting
If you place an ad in the NY Times, it will remain there until it is recycled. And that’s great if the consumer is an avid collector.
Something you see in real life is more memorable than something you see on your phone. The anticipation for the new spots at the Super Bowl or a beautiful and impressive advertisement in a shop window will burn into your mind more than an advertisement on Instagram, where you will probably scroll in a fraction of a second.
Disadvantages of Traditional Marketing
It’s Harder to Measure Campaign Success
There are ways to measure the success of traditional marketing campaigns, such as brand tracking, but they’re not nearly as accurate or intelligent as the digital marketing tools.
If your brand is still in its infancy, you often do not have the budget for a four-page advertisement in Vogue. Many forms of traditional marketing cost a lot of money.
No Direct Interaction With Customers
In contrast to social media marketing, you remain relatively in the dark about how your target group reacts to your marketing.
Advantages and Disadvantages of Digital Marketing
As effective as traditional marketing is, we must not forget that we are all living in the Internet age.
As per ClickZ, “57% of people overall utilize the Internet. On average, people spend 6 hours and 42 minutes online every day. An estimated 73% of online purchases will be on mobile devices in 2021.”
This is an incredible amount of time and opportunity for clever digital marketing.
Digital Marketing Channels Include
- Social media (Facebook, Instagram etc.)
- Web pages
- Content marketing
- Affiliate marketing
- Inbound marketing
- Email marketing
- PPC (Pay per Click
- SEM (search engine marketing)
Advantages of Digital Marketing
More Opportunities for Engagement
Through channels like social media, you can see what your target group thinks about your brand and marketing. If your marketing has shared, liked and received a lot of positive comments, you know that you have done something right.
Campaign Success is Easy to Measure
In contrast to traditional marketing, the details of digital marketing can be measured exceptionally well. This will let you know exactly how well your activities are working and what you should do better next time.
Enables Clever Targeting
If you have the necessary tools to target a 29-year-old author with your marketing who loves Lizzo and Guinness, you can also deliver the perfectly tailored content.
Disadvantages of Digital Marketing
Digital Ads Can be Considered Annoying
Imagine you’re on Facebook and just want to find out what your old school friends are doing these days. Suddenly you get to see the terrible ad for a remedy for the embarrassing disease that you googled last night. This will surely lead you to dislike the brand that used this clever targeting.
Digital marketing such as Google Ads, banners, advertising emails or ads on social media can have a fleeting, temporary character. They are intangible and can easily be ignored. If your audience scrolls on or clicks to the next page, your ad will have disappeared from their screen.
To get the most out of your digital marketing, you have to learn a lot. Each channel usually requires its own experts, from search engine marketing to social media, each channel needs a professional to get the most for their money. However, a basic marketing strategy for social media is a good start. Check out our digital marketing strategy guide to inspire you.
Find Out What Works for You
In the end, both digital and traditional marketing have their advantages and disadvantages, but the key to success is figuring out what you need for your marketing considering your budget and target audience.
Traditional marketing channels are often better accepted by the Baby Boomer generation and the Generation X generation. These are people who own a television, for example, and prefer to buy a newspaper. On the other hand, digital marketing is surprisingly suitable for all age groups, not just millennials and generation Z.
The moral of the story: Both digital and traditional marketing can work for you as long as you know what your target group wants.